The tiny Australian town of Speed is being renamed SpeedKills as part of a unique road safety campaign.

The blink-and-you'll-miss-it town in the Mallee in Victoria's north-west has a population of just 45.

"It's virtually on the road to somewhere else, so we've taken our quirky name and run with it to bring the attention to the campaign of trying to get people to slow down on country roads and especially through small towns."